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When in College is the Lowest Percentage Best?

Updated: Aug 3, 2023

When it comes to Name-Image-Likeness (NIL) agent fees, the lower the fees, the fairer. With another college school year us upon, both college athletes and NIL agents are returning to campus. Thanks to the ruling in National Collegiate Athletic Association v. Alston, college athletes for a third season may legally earn money and in-kind gifts by indirectly trading on their participation in college sports. While some of the deals signed by these athletes have been fun and profitable for them, experts speculate the majority of these deals take advantage of the athlete's naivety and lack of advocacy. Agents too often demand a large percentage of funds the athlete earns from endorsements, much higher than the 3% cap put in place by the NFL, for example.

If you are a college athlete currently entertaining a NIL agency agreement or an endorsement deal and are in need of consultation or advocacy, feel free to contact us. Hannibal Legal is sensitive to the financial constraints of college students. We will try our best to work with you to come up with a payment schedule that make the most sense to you.


Posts are neither legal advice nor representation. Consult an attorney of your choosing before making a decision that could affect your legal rights.

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