Unless you're an avid (or really old) comic book reader, it may surprise you to learn that Shazam used to go by Captain Marvel. So how did Captain Marvel become Shazam and Captain Marvel become Captain Marvel? It actually came down to good old fashion trademark maintenance. Click here to read more.
Interesting, right? And it definitely shows the value of not only registering your trademark, but renewing and defending it as well. If you need help getting and keeping the trademark rights to your next marvelous idea, feel free to contact us.
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